Free SEO Tools
UTM Builder
Fill in your campaign details to build a correctly encoded UTM tracking URL — entirely in your browser.
About this tool
UTM parameters are read by analytics tools (Google Analytics and most others) to attribute traffic to a specific campaign. This builds the URL entirely in your browser and encodes values correctly.
Frequently Asked Questions
- What is a UTM parameter?
- A query parameter (utm_source, utm_medium, etc.) that analytics tools read to attribute traffic to a specific campaign.
- Which fields are required?
- None are strictly required by this tool — only the fields you fill in are added to the generated URL.
- Is my URL sent to a server?
- No, the URL is built entirely in your browser and correctly encoded.